The problem
Google was already sending the ranch hundreds of visitors a month, but the site was converting a fraction of them. Pages had no titles or descriptions, hours were missing from search, the catalogue was untidy, and meat sold by weight doesn't fit a normal fixed-price checkout.
What we built
- Website and online ordering for 45 retail cuts plus half and whole bulk beef shares
- An order-first, weigh-then-invoice flow: customers order, the ranch weighs the exact cut, then bills the exact amount, with no guessed prices and no refunds
- Clear calls to action on every page: order online, call or text, farm-stand hours and directions
- SEO overhaul: titles and meta descriptions on every key page, business name and hours in structured data, and a site-wide social share image
- Catalogue cleanup across all 45 items: names, descriptions and units normalised with zero drift on prices or images
The result
- Every key page titled and described for local search
- Business hours and location in structured data Google reads
- Bulk beef shares, the ranch's biggest revenue line, given their own pages
- A clean catalogue the owner can manage without help